Business Administration (Marketing)
Course 01
Digital Marketing Fundamentals (3 Months)
Understand key digital marketing strategies, including SEO, social media, and online advertising.
Course 02
Content Marketing Strategy (3 Months)
Develop engaging content and leverage content-driven marketing strategies.
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Course 01
Digital Marketing Fundamentals (3 Months)
Digital Marketing Fundamentals
Duration: 3 Months | Fee: PKR 25,000
Course Overview
Learn the latest digital marketing strategies and AI-powered tools to drive online success! This course is designed for students, professionals, and business owners who want to master SEO, social media marketing, content creation, email automation, and AI-driven analytics. By the end of this course, you’ll be able to plan, execute, and optimize data-driven marketing campaigns using cutting-edge AI technologies.
What You’ll Learn
✔ SEO & AI-Powered Optimization – Boost search rankings with Surfer SEO & Google Keyword Planner.
✔ Social Media Marketing with AI – Automate content scheduling and analyze engagement using Hootsuite & Buffer.
✔ AI-Driven Content Creation – Use Copy.ai & Jasper to generate compelling marketing copy.
✔ Email Marketing Automation – Personalize campaigns with Mailchimp AI & A/B testing.
✔ Google Ads & Smart Bidding – Leverage AI for automated ad targeting and budget allocation.
✔ Marketing Analytics & AI Insights – Use Google Analytics to optimize marketing performance.
✔ Final Project – Create and present a fully AI-driven digital marketing campaign.
Course Breakdown
Month 1: Introduction to Digital Marketing & AI Tools
📌 Digital Marketing Basics – Understand SEO, SEM, content marketing, and social media.
📌 Google Analytics & AI Insights – Learn how to track website traffic and user behavior.
📌 AI-Powered Social Media Marketing – Automate posts and analyze trends using sentiment analysis.
📌 AI in Content Marketing – Generate high-quality blog and social media content using Copy.ai & Jasper.
Month 2: Advanced Digital Marketing with AI
📌 AI for SEO & SEM – Automate keyword research and website optimization.
📌 Email Marketing Automation – Use AI to personalize and optimize email campaigns.
📌 Data Analytics for Marketing – Leverage predictive analytics for trend forecasting.
📌 AI in Customer Segmentation – Use AI tools to group customers based on behavior.
Month 3: AI-Driven Campaigns & Final Project
📌 Influencer Marketing with AI – Identify and evaluate influencers using AI tools.
📌 Campaign Optimization & Budgeting – Use AI-powered ad bidding for maximum ROI.
📌 AI for Customer Retention – Implement loyalty programs using predictive analytics.
📌 Final Project – Part 1 – Develop an AI-driven digital marketing campaign.
📌 Final Project – Part 2 – Optimize campaign performance with Google Analytics AI.
Who Should Enroll?
✔ Students & Fresh Graduates looking to start a career in digital marketing.
✔ Entrepreneurs & Business Owners aiming to grow their online presence.
✔ Marketing Professionals seeking to upgrade their skills with AI-driven tools.
✔ Freelancers & Content Creators wanting to expand their service offerings.
Why Choose This Course?
✅ AI-Driven Learning – Gain hands-on experience with the latest marketing automation tools.
✅ Industry-Relevant Curriculum – Learn strategies used by top digital marketers.
✅ Practical Case Studies – Work on real-world marketing campaigns.
✅ Career Growth – Master skills that are in high demand across industries.
Course 02
Content Marketing Strategy (3 Months)
Content Marketing Strategy
Duration: 3 Months | Fee: PKR 25,000
Course Overview
Master the art of content marketing with AI-powered tools to create, optimize, and distribute high-impact content. This course is designed for marketers, entrepreneurs, and professionals who want to build engaging content strategies using the latest AI-driven tools for SEO, social media, and content automation. By the end of this course, you’ll be able to plan, execute, and measure AI-enhanced content marketing campaigns.
What You’ll Learn
✔ Content Creation & AI Tools – Generate high-quality content using AI-powered platforms like Copy.ai and Jasper.
✔ SEO & AI Optimization – Use AI-driven SEO tools like Surfer SEO and Yoast for ranking improvements.
✔ Social Media Marketing with AI – Automate posting, track trends, and analyze engagement using Buffer & Hootsuite.
✔ Visual & Video Content Creation – Leverage AI tools like Canva and Lumen5 for graphics and video marketing.
✔ AI for Audience Targeting & Personalization – Deliver tailored content using tools like HubSpot & Marketo.
✔ Content Distribution & Performance Tracking – Utilize AI-powered platforms like Outbrain & Google Analytics.
✔ Final Project – Develop and present a full AI-driven content marketing strategy.
Course Breakdown
Month 1: Content Creation & AI Tools
📌 Introduction to Content Marketing – Learn blog writing, video creation, and infographics.
📌 AI for Content Planning – Use BuzzSumo & AI-driven keyword research for strategy.
📌 AI-Powered Visual Content – Create engaging designs with Canva and Lumen5.
📌 Personalizing Content with AI – Deliver targeted content based on user behavior.
Month 2: Advanced Content Marketing & AI Integration
📌 AI in SEO Optimization – Automate keyword analysis & improve rankings.
📌 AI for Social Media – Schedule posts, track analytics, and use AI for social listening.
📌 AI for Blog & Copywriting – Enhance content readability & engagement.
📌 AI for Video Marketing – Create & optimize video content using AI tools.
Month 3: AI-Driven Content Campaigns & Final Project
📌 AI-Powered Content Distribution – Automate outreach using Outbrain & Taboola.
📌 Measuring Content Performance – Analyze KPIs & ROI with AI tools like Google Analytics.
📌 Final Project – Part 1 – Develop an AI-enhanced content marketing strategy.
📌 Final Project – Part 2 – Present and optimize campaign performance using AI insights.
Who Should Enroll?
✔ Digital Marketers aiming to master AI-driven content strategies.
✔ Business Owners & Entrepreneurs looking to enhance brand visibility.
✔ Freelancers & Content Creators seeking better engagement & growth.
✔ Anyone interested in AI-powered content marketing!
Why Choose This Course?
✅ Hands-on AI Training – Work with top content marketing AI tools.
✅ Industry-Relevant Skills – Master SEO, social media, and AI automation.
✅ Real-World Projects – Apply learning to practical case studies.
✅ Boost Your Career – Gain in-demand skills for marketing success.