Digital Marketing Course

1 Month Basic + 2 Months Expert

5 Modules | 24 Sessions | 100 Marks

Course Fee Structure

Learning Path Fee (PKR)
Beginner to Expert Level
Pkr.15,000/-
Expert Level Only
Pkr.12,000/-
Enroll Now

Month 1: Basic Level (Sessions 1–8)

• What is Digital Marketing? Importance & Scope
• Traditional vs. Digital Marketing
• Digital Marketing Channels & Their Roles
• Customer Journey in Digital Marketing
• Career Opportunities in Digital Marketing

• What is Social Media Marketing & Why Businesses Use It
• Overview of Major Platforms (FB, IG, LinkedIn, Twitter, etc.)
• Organic vs Paid Marketing
• Social Media Marketing Goals (Brand Awareness, Engagement, Leads, Sales)
• Understanding Algorithms & Content Distribution
Lab Work: Research and list top-performing brands on social media

Module 1: Business Planning and Branding

(Session 3-4 | 10 Marks)

• Business Model Basics for Digital Presence
• Identifying Target Audience & Buyer Persona
• Competitor Analysis (Tools & Techniques)
• Market Research Tools (Google Trends, SEMrush basics)
• Importance of Niche Selection
Lab Work: Create a simple competitor analysis table for 2 businesses

What is Branding? Importance for Businesses
• Brand Elements: Logo, Colors, Voice & Tone
• Brand Consistency Across Platforms
• Case Studies of Successful Brands
• Building Brand Guidelines for Social Media
Lab Work: Students create a simple brand identity outline

Module 2: Social Media Marketing - Organic

(Session 5-8 | 20 Marks)

Creating a Professional Facebook Business Page
• Page Roles & Permissions
• Choosing Profile & Cover Photos
• Understanding Content Types (Posts, Stories, Reels, Carousels)
• How to Build a Monthly Content Calendar
Lab Work: Students create a Facebook Business Page

Post Formats & Best Practices
• Balancing Promotional vs. Engaging Content
• Writing Captions & Hashtag Strategies
• Tools for Scheduling Posts (Meta Business Suite)
• Posting Content on Facebook Page
Lab Work: Students create and publish a sample post on their FB page

Importance of Visual Content
• Canva Overview for Beginners
• Design Principles: Fonts, Colors, Layouts
• Creating Social Media Graphics in Canva
• Sizing Images for Different Platforms
Lab Work: Design a Facebook Post using Canva

What is Meta Business Manager? Why Use It?
• Setting Up Business Manager Account
• Adding Pages, Ad Accounts, and People
• Setting Up Ads Manager
• Configuring Basic Ad Account Settings
Lab Work: Create a Business Manager and connect FB page

Month 2: Expert Track(Sessions 9–16)

Module 3: Facebook & Instagram Ads (Paid)

(Session 9-15 | 25 Marks)

• Understanding Awareness Objective (Brand Awareness & Reach)
• Traffic Campaigns: Driving Website Visitors
• Choosing Campaign Objective Based on Goal
• Budget & Placements for Awareness & Traffic Ads
Lab Work: Create an Awareness campaign in Ads Manager

Types of Engagement Campaigns (Post Engagement, Page Likes, Event
Responses)
• Optimizing Engagement Ads for Better Results
• Creative & Copywriting for Engagement Ads
Lab Work: Create an Engagement Ad Campaign

What is Lead Generation? Why It’s Important
• Setting Up Facebook Lead Ads
• App Install Campaign Basics
• Integrating CRM with Lead Ads
Lab Work: Create a Lead Generation Campaign in Ads Manager

Understanding Conversion Objective
• Facebook Pixel Setup (Basic)
• Optimizing Ads for Sales
• Retargeting Ads Overview
Lab Work: Create a Conversion/Sales Campaign

• Open (Core) Audiences vs Custom Audiences
• Lookalike Audiences & Retargeting
• Reading Ads Manager Reports
• Key Metrics (CTR, CPC, CPM, ROAS)
Lab Work: Create Custom Audience and Analyse Sample Campaign Report

Instagram Collaborations & Paid Partnerships
• Influencer Marketing Basics on Instagram
• Running Paid Ads via Instagram App (Boost Post)
Lab Work: Boost an Instagram Post from the Mobile App

LinkedIn Profile Optimization for Professionals
• Creating a LinkedIn Business Page
• LinkedIn Ads Overview
• When & Why to Use LinkedIn for Marketing
Lab Work: Optimize LinkedIn Profile and Create a Company Page

Module 4: WordPress Website Development

(Session 16-18 | 20 Marks)

• What is CMS? CMS vs Custom Coding
• WordPress Overview & Features
• Installing WordPress on Localhost
• Understanding Themes & Plugins
Lab Work: Install WordPress on Localhost

Month 3: Expert Track (Sessions 17–24)

• What is CMS? CMS vs Custom Coding
• WordPress Overview & Features
• Installing WordPress on Localhost
• Understanding Themes & Plugins
Lab Work: Install WordPress on Localhost

• Creating Blog Pages
• Adding Posts & Categories
• Installing Essential Plugins (SEO, Security, Speed)
Lab Work: Create a Blog Page and Publish a Blog

Module 5: Search Engine Optimization

(Session 19-24 | 25 Marks)

• What is On-Page SEO?
• Keyword Research Basics
• Title Tags, Meta Descriptions
• Heading Structure & Keyword Placement
Lab Work: Optimize a Blog Post for SEO

• Internal Linking & Anchor Text
• Image Optimization (Alt Text, Compression)
• URL Structure & Permalinks
Lab Work: Implement On-Page SEO on Homepage

• Website Speed Optimization
• Mobile Responsiveness
• HTTPS & SSL
Lab Work: Check Website Speed using GTMetrix

• XML Sitemaps & Robots.txt
• Fixing Crawl Errors
• Google Search Console Basics
Lab Work: Submit Site to Google Search Console

• What is Off-Page SEO?
• Link Building Basics
• Guest Posting & Backlink Strategies
Lab Work: Find and Analyse Backlink Opportunities

• Social Signals & Brand Mentions
• Monitoring Backlinks with Tools
• SEO Reporting & Performance Tracking
Lab Work: Prepare an SEO Report for Your Website

Enroll Now
About the Instructor

Salik Ameer

Salik Ameer is an experienced Digital Marketer and Trainer specializing in social media marketing, paid advertising, and lead generation. With a strong background in managing successful ad campaigns and training aspiring marketers, he has helped businesses and individuals achieve measurable growth in the digital space. Salik combines strategic thinking with hands-on expertise to deliver high-impact results for both clients and students.

Bachelor of Science in Information Technology

⦁ Delivering successful digital marketing solutions to multiple local and international clients as a Freelance Digital Marketer managing Paid Ads, SEO, content strategies, and lead generation with proven ROI results.
⦁ Training students in Social Media Marketing, SEO, and Paid Advertising at PNY Trainings, delivering practical sessions and real-world projects.
⦁ Managed ROI-focused Social Media Ad Campaigns for multiple international clients at Digitize21, specializing in lead generation, sales growth, and optimization.
⦁ Oversaw social media presence, created content strategies, and implemented paid ad campaigns to boost engagement and followers at BazaarGhar.com.

⦁ Social Media Marketing (Organic & Paid)
⦁ Search Engine Optimization
⦁ Meta & Google Ads
⦁ Lead Generation & Conversion Optimization
⦁ Ad Copywriting & Creative Strategy
⦁ E-commerce Marketing
⦁ Content Marketing
⦁ ROI-Focused Campaign Management
⦁ Analytics & Reporting

⦁ Trained over 2000 students in digital marketing, many of whom now work in the industry.
⦁ Delivered high-performing ad campaigns for various clients with exceptional ROI.
⦁ Successfully grew social media presence for multiple brands through strategic content and paid campaigns.